To build a successful business, it is important to stand out so your potential customers will seek you out and choose you before they choose your competitors. Canadian-based philosopher, entrepreneur, and author Matshona Dhliwaho stated, “The world accommodates you for fitting in, but only rewards you for standing out.” Noted entrepreneur and business leader Sir Richard Branson said, “If you want to stand out from the crowd, give people a reason not to forget you.” Standing out is critical in the crowded marketplace of home service competitors. 

How Large is The Home Service Industry 

The home service industry is large, and it continues to grow each year. As of 2023, the U.S. home service industry includes an estimated 6.1 million professionals across about 2.5 million home service businesses. The market includes HVAC technicians, professional plumbers, carpenters, electricians, landscapers, painters, flooring companies, pest control, lawn care, house cleaning, pet services, home health businesses, and more. To survive and thrive, it is important to stand out among all the home service competitors.

Why it is Important to Stand Out 

Standing out helps your business get noticed. You have to grab the attention of potential customers and then make a lasting impression. Standing out requires that a business offer something that competitors can’t offer. That includes superior service, better products, providing exceptional customer service, or offering more innovative solutions to meet customers’ needs. You can create a stronger brand identity and brand loyalty when you stand out and offer better or more unique products/services. The fact is that if you don’t stand out among home service competitors, customers can easily choose someone else.

13 Tips for Standing Out from Home Service Competitors 

Use these tips to stand out from home service competitors: 

  1. Do your market research. Know who your competitors are. Read reviews to find out what people like and dislike about your competition. Find out what your competitors do well to give you ideas on how you can be different. Find out what your competitors do poorly so you can learn from their mistakes. Pay attention to what customers say they want. 
  2. Clearly define your unique selling proposition and focus strongly on it. 
  3. Don’t just be better; be different in meaningful ways
  4. Ensure that your target market’s challenges and needs are met and delivered well.
  5. Develop a clear brand and ensure that all aspects of it are consistently applied in your communications and marketing materials. 
  6. Stand out visually.
  7. Charge a fair price for the value you offer. 
  8. Build lasting relationships with personal contacts and all customer interactions. Provide the best possible customer service. 
  9. Be innovative. 
  10. Market strongly by using a consistent multi-channel presence. 
  11. Work hard to become well-known in the community that you serve. 
  12. Provide evidence of your satisfied and happy customers. 
  13. Reward customer loyalty.                                                                                         

Seek Professional Business Coaching Assistance 

Contact Blue Diamond Consultants, doing business nationwide. Our coaching services are based on extensive experience through previous success for home service provider businesses.